Parah reinterprets the corset, following a path that blends art and music. The new Parah lingerie collection echoes themes that have marked important eras: from romantic style to rococo, jazz, and street style.
Great attention is paid to quality, which responds to a precise demand from national and international markets.
The collections, which were designed and produced in Italy, focus on tradition and sartorial skills and reveal a careful search for fine materials such as silk, which is a star of Parah lingerie.
The collection was designed and especially created for a woman who absolutely wants to shine in the spotlight.
The choice of colors, fabrics, accessories, and combinations is never random.
There is great attention to every detail and fit. Above all, there is a great revival of Italian creativity and artisan workmanship.
Every step of the production process, from style design to manufacturing with cutting-edge machinery, is done in Italy so Parah can guarantee its customers products that are 100% Made in Italy.
The part of the design phase involving the style concept of the products is particularly important. This stage ensures that the garments successfully combine absolute comfort with fashion.