Jaguar Land Rover China Managing Director Bob Grace expressed, “We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.” In addition to the advertising campaign shot by Peter Lindbergh, Beckham appears in a car commercial for Jaguar.
Traveling through time, Beckham takes in Jaguar’s rich history for a stylish and entertaining television spot. On his collaboration with Jaguar, Beckham shares, “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”