For this year’s campaign, David Beckham teamed up with superstar comedian Kevin Hart to showcase their favorite pieces from the H&M Modern Essentials collection. In the film, Kevin Hart plays a method actor preparing to take on the role of David Beckham in an upcoming – and unfortunately fictional – film about the former soccer pro.
“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.
The Modern Essentials Selected by David Beckham collection lands online and in all H&M stores that sell menswear in early October.